“Rajput Ekyum” project by Rajput Corp is a significant real estate development consisting of 11 floors, 16 shops, and 108 2 BHK ultra and grand homes, located near Moshi, Pune. The name “Ekyum” is derived from the Sanskrit word “Aikyam” which embodies the concepts of oneness, unity, harmony, unanimity, and identity. The brand positioning for this project centers around the theme “Where Harmony Resides,” reflecting the project’s emphasis on creating a harmonious living environment.

In terms of branding and design, the project maintained consistency and flow across both print and web mediums, inspired by the concept of a honeycomb. This design choice symbolizes the structured yet harmonious nature of the community, much like the intricate and orderly structure of a honeycomb.