The project aims to establish a bold and memorable brand identity for Sidhie, Athani town in Karnataka’s first-of-its-kind food court, dining, and banquet facility. The design focuses on a single color scheme with a raw and rough texture, ensuring prominence and adaptability across all print applications. Deliverables include a distinctive logo, cohesive typography, and comprehensive brand guidelines. The branding will be implemented consistently in street advertising, interior decor, and various marketing materials.