Dermatologists run the skincare company Derma Crux, which focuses on barrier repair, hydration, and skin health. The brand blends a gentle, modern skincare style with clinical accuracy. The “U” in Crux transforms into a water droplet inspired form, signifying hydration, skin regeneration, and barrier restoration, while the “A” in Derma is delicately molded to connect with the concept of the Crux in a sophisticated, unique typographic design.

The color scheme of blue and pink strikes a balance between sensitivity, peacefulness, trust, and caring. Astrological input was used to create client specific typography and visual components. To establish a unique brand presence, the branding was expanded into digital apps, stationery, and packaging.