Dezart is the coming together of two words: dessert and art. Obviously, the task was to portray desserts as a form of art. Dezart offers premium desserts and thus, each piece of marketing collateral, from logo, stationery, branding, to packaging, had to indicate a royal look. Hence, the use of purple as the dominating colour and golden as the secondary color.

The logo is derived from the form of their product an ice cream roll served in a traditional cone.