Project Details
Year : 2021
Creative Field :
Brand Strategy and Consulting
Conceptualization and Ideation
Brand Identity
Brand Positioning
Visual Identity
Stationery Design
Visual Merchandising
Branding Collateral
Location : New Delhi, India.
Kalavastra
An aesthetically focused boutique, with an enchanting brand story infused with its unique heritage, traditions, design inspiration, and craftsmanship, wants to have a consistent look and feel, offering sustainable fashion, which is part of an eco-friendly lifestyle choice.
The alphabet “K” moulded lotus flower evokes beauty and purity, rich in symbolism and perfect in elegance. Orange is an active color, highly stimulating yet friendly. A feeling of enthusiasm and excitement calls for attention and tends to stand out visually.