Project Details

Year : 2024
Creative Field : 
Brand Identity
Visual Identity
Colour Psychology
Illustration
Brand Collateral
Photography

Location : Pune, India.

Mini Crochet Baby Collection

Mini Crochet Baby Collection branding is designed to be soft, playful, and cozy, reflecting the handmade, heartfelt nature of the products. The logo features a bubbly, hand-drawn script with heart details complemented by a minimalist bear face to create a baby friendly and inviting aesthetic.

A carefully curated pastel color palette blending warm and cool tones ensures a gentle, soothing feel across all branding materials. Supporting illustrations, including bows, bears, flowers, and playful doodles, making them perfect for Instagram, product packaging, and digital assets.