Project Details
Year : 2020
Creative Field : Design Language
Stationery Design
Visual Content
Visual Identity
Social Branding
Marketing Collateral
Location : New Delhi, India
Paulsons
Since 1984 Paulsons have been celebrating womanhood. Having brick-and-mortar stores in North India has been enjoying good popularity for many years. Wanting to go online with their e-commerce website to attract new customers & enable people to buy online, pan-India. The brand majorly caters to women in their 30’s. Their products include exclusive and exquisite designs in Suit Fabrics Sets, Shawls, Stoles, Sarees, Ready-mades & Running Fabrics in finest fabrics
The design approach towards social and digital media platforms would be a beautiful blend of modern designs and diverse Indian roots. Focusing on fabric and its textures without any additional elements distributing its adaptation to Instagram Story, Carousel, and other Advertising Campaigns