Project Details

Year : 2024
Creative Field : 
Research & Discovery
Brand Strategy and Consulting
Conceptualization and Ideation
Brand Identity
Brand Positioning
Visual Identity
Packaging Design
Location : Rajkot, Gujarat.

Peda Luxe

Peda Luxe is a premium Indian sweets brand that seamlessly blends traditional charm with contemporary luxury. The packaging features a soothing pastel blue base with refined gold foil details, creating a sophisticated and inviting aesthetic. The initials “P” and “L” form a heart, symbolizing love, care, and indulgence, while fine lines connect them elegantly.

Each Peda is individually vacuum-sealed and offered in 3, 6, and 9 pod formats, with a tear-away window at the bottom for easy access perfect for gifting. Minimalist grid patterns and delicate geometric motifs subtly reference Indian artistry, while the modular box designs cater to both premium gifting and high-end retail experiences. This thoughtful combination of tradition and modernity ensures a timeless and memorable brand presence.

Design without purpose is just decoration.

Let’s make your brand unforgettable.
Ready to start?

  • +91 88056 77981
  • hello@designsbypayal.com

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