Project Details
Year : 2023 – 2024
Creative Field : Research and Discovery
Brand Strategy and Consulting
Conceptualization and Ideation
Brand Identity
Brand Positioning
Visual Identity
Content Strategy
Stationery Design
Branding Collateral
Collaborative Services
Location : Moshi, Pune.
Rajput Ekyum
Rajput Ekyum, a flagship real estate project by Rajput Corp near Moshi, Pune, comprises 11 floors, 16 shops, and 108 ultra and grand 2 BHK homes. The name “Ekyum” is derived from the Sanskrit word Aikyam, which signifies unity, harmony, and identity. Aligned with its theme, “Where Harmony Resides,” the project emphasizes creating a balanced and harmonious living environment for its residents.
The branding and design draw inspiration from the honeycomb, symbolizing structure, order, and interconnected living. This concept is seamlessly integrated across print and digital platforms, creating a cohesive identity that reflects the project’s commitment to elegance, community, and harmony.