Project Details
Year : 2017
Creative Field : Brand Strategy and Consulting
Conceptualization and Ideation
Visual Identity
Stationery Design
Visual Merchandising
Branding Collateral
Illustration
Packaging Design
Location : Pune, India
Sleepezee Mattress
One of the most popular brands on the market for sleeping systems is Sleepezee Mattress. It involves the entire product lifecycle from raw material procurement to finished product. The company has also registered two patents for the design and process of mattresses.
They wish to come out as people who understand the science of sleep. Thus, each brand and its marketing collateral packaging, prints, and social media is designed to have the same effect the night sky concept is used to convey a sense of relaxation and rejuvenation. The other elements and colors denote a sense of trust, loyalty, and cleanliness.