A data-driven test preparation and tutoring service to put more focus on holistic learning with the mission of making students better learners and bringing out their maximum potential.

The Owl, as representative of wisdom, intuition, independent thinking, and observant listening, is the best fit for an education stream and a strong value-add for the services offered. The contrast of black and mustard yellow works well for print and the web and is associated with optimism and friendliness. catering to a US-based audience, making the logo look cheerful and focused.