Project Details

Year : 2022
Creative Field : 
Conceptualization and Ideation
Brand Identity
Visual Merchandising
Illustration
Packaging Design
Location : Pune, India

Wasala Masala

An authentic Maharashtrian masala brand. That’s prepared in the traditional manner through generations and shared within the family. The key feature is spices and herbs ground with affection by “grandmother.” to be highlighted to enhance the product’s imagination, giving an effective sense of wonderment and homeliness to the product.

A visual representation of spoonful use of masala adds simplicity that’s present in the logo and is an ample metaphor for the simple lives of the brand’s key sources. The colours work in favour of boosting metabolism, adding spice, and attracting passionate foodies.

Design without purpose is just decoration.

Let’s make your brand unforgettable.
Ready to start?

  • +91 88056 77981
  • hello@designsbypayal.com

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