Innovators Electric
A channel partner for industrial equipment started in 1991. With 2 warehouses, set up in Pune and Kolhapur.
In this industry, people still value other people a lot. It’s important that people remember them not just for the entire service, but also for the kind of people they are at Innovators. They are talking about employees who genuinely care for others. (Note: Don’t think of Innovators as an emotional brand, but a brand that is high on customer empathy)
This will be the first-ever conscious branding exercise in 30 long years. Making people identify that it’s Innovators right away is a very important factor. Playing safe with blue contrasting yellow works better for recall.