Shagun provides unique and handmade Indian wedding decor products: wedding favors, gifts, artifacts, accessories, etc. To make any wedding a memorable one. The logo, merchandise, and stationery design were inspired by the rituals and traditions seen in an Indian wedding.

The Haldi ceremony inspired the color of the logo. The letter “B” was derived from the initials of the owner’s name. The task was to keep it minimal yet give it a celebratory and ornamental look.