Teabahn
Teabahn offers boutique and deliciously flavored teas to customers in Germany. The tea is made from purely organic green tea leaves and ingredients sourced from India. It is sold in the form of unique tea bag sachets.
What made the packaging design challenge was the requirement of having a seamless design across 4 sides of the product. Each face needed to follow the design on the adjacent face. The brief received from Teabahn included instructions to keep it clean, mature, and relevant to the German audience.
The challenges, though, certainly made the design process exciting. Keeping in mind the German audience, a lot of time and effort went into researching elements that they would find relatable. Illustrations were made from scratch. Each flavor was designed to look unique yet relate to the same family of products. A key ingredient from each flavor was highlighted to indicate its uniqueness.