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Branding is all about making an impact, that’s what we will achieve together.

Wasala Masala

Wasala Masala

An authentic Maharashtrian masala brand. That’s prepared in the traditional manner through generations and shared within the family. The key feature is spices and herbs ground with affection by “grandmother.” to be highlighted to enhance the product’s imagination, giving an effective sense of wonderment and homeliness to the product.

A visual representation of spoonful use of masala adds simplicity that’s present in the logo and is an ample metaphor for the simple lives of the brand’s key sources. The colours work in favour of boosting metabolism, adding spice, and attracting passionate foodies.

Project Year

2022

Creative Field

Logo & Packaging