Viva Luxe is a premium dermatology and cosmetology clinic identity designed to balance clinical sophistication with luxury and elegance. The logo combines refined serif typography with a flowing script to create a distinctive feminine wordmark.

The branding was developed with astrology-guided colour, typography, and visual direction to align the identity with the client’s desired brand energy. A soft palette of powder blue, ivory, grey, and champagne gold brings a sense of calm, trust, and refinement. Organic flowing forms add softness while maintaining a clean, contemporary aesthetic.