Many treat artists and Designer to be the same thing; they aren’t. Both involve the application of the creative mindset but are also fundamentally different things.

Artist and Designer

Art differs from design. In the sense that it seeks interpretation from the audience rather than understanding.
‘Art’ is an expression of human thought, via any number of mediums.
‘Design’ the logical arrangement of relevant things.

– Unlike art, the design has a goal
– Design is for people
– While the design is observing, Art is a constant search
– Art is multifaceted, the design is obvious
– One can be a great designer, but a poor artist
– Art is based on traditions, the design is based on needs

Art is geared towards establishing a connection between the artist and the audience, invoking a new emotion from the observer. It is not something that already exists. Art is to be interpreted, while the design is to be understood.

The designer works with several external disciplinary guidelines such as functionality, the scale of economy for manufacturing, marketability, or adaption to the environment. Artist in general has a singular purpose – pleasing or matching his / her personal aesthetic goal.

First of all, let’s go over some of the traditional differences between art and design:

Design is functional, art is not.
Art expresses a feeling or idea. Design solves a problem.
Design objects are mass-produced, artworks are unique.
art is subjective. Design is the aim.

Many designers confuse to be an artist and many artists tend to confuse to be a designer. Try answering these maybe it helps you to understand yourself better,

Here’s a way to think about it, if you’re not sure:

Q. Do you love drawing and painting?
Q. Sketching and animating characters and/or environments?
Q. Can you express your emotions through art?
Q. You enjoy making 3d models and animations?

Sounds a bit like you, then you’re probably an artist!

Q. Enjoy writing and structuring stories?
Q. Analyzing products when you use them and come up with your own ideas and mechanics?
Q. Enjoy playing around with colors, fonts, and layout?
Q. Like crating your own new scenarios?
Q. Enjoy organizing and coordinating objects?

If this sounds a bit like you, you’re most likely a designer!

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Start art exercise for relaxation

By this, we are taking out time to care, laugh, and live in the present, with a greater sense of empathy. You are encouraged to create art that expresses your inner world more than making something that is an expression of the outer world.

In the time of this pandemic, let’s stay connected with what we love and ourselves. It is time to pick up that painting brush, take out those instruments, or put your dancing shoes on. We have been presented with an opportunity to reconnect with humanity and ourselves once again.

Art acts as a way to activate emotions, memories, and gestalts or symbols. It has proven to be a simple, affordable, and effective way to improve human health and wellbeing. People have used art and observation to deal with stress, cope with trauma, and improve self-awareness and self-esteem.

It is a meaningful and beautiful medium to express what is happening within, in context to what was happening outside and vice versa too. Empathy, of course, lies at its core; a tool that is much valued to find solutions in every sphere of life. Empathy is also the first and the most important step of design thinking as well.

Creative expressive help as a coping strategy, increase self-esteem and self-efficacy, deal with a negative mood or thought. Soon will start feeling positive about yourself. Emotional balanced through the art of being Mindfulness and expressive.

I have compiled a starter kit to get you on your way.

If you think your paintings are too tight and controlled. This collection of tips and techniques to try should help you work in a looser style.

For more reference on how I do it myself, Please checkout @designs_by_payal will be putting up my own artwork as well

To begin with first and foremost to remember: Think of a happy moment from your memory lane. Brush it out whatever pattern, style, foam you are comfortable in. Don’t forget to repeat. Repetition is KEY. Trick the brain to function. Keep sending a happy signal straight up to the brain. Keep playing, enjoy the moment. Breathe relax. Don’t forget to smile while doing your amazing mindful art.

Lie down and close your eyes.

Visualize your body as you breathe in and out. Try to imagine your breath as a particular color as it enters your body, another color as it exists. What do you see? Draw an outline of a body on a large sheet of paper, and inside, create a watercolor based on your bodily state. Think about what these colors mean to you, where they are densest, where they are most opaque. Think of this as the most relaxing self-portrait you’ll ever create

Draw or paint your emotions.

you’ll focus on painting, drawing, scribbling, coloring what you’re feeling. enjoy

Use line art.

The line is one of the simplest and most basic aspects of art, but it can also contain a lot of emotion. Use simple line art to help show how you’re feeling.

Only use colors that calm you.

Create a drawing or a painting using only colors that you find calming. Tip: try color combinations too.

Create an emotion wheel.

Using color will have you thinking about your emotions.

Create an expressive self-portrait.

Paint in expressive colors. Select colors for emotional impact.

Draw yourself as an animal.

Is there an animal that you have a special interest in or feel like is a kindred spirit? Draw yourself as that animal.

Use your body as a canvas

You don’t need paper when you have your body. Paint on your hands and feet or anywhere else to feel more in touch with yourself.

Make a meditative painting.

Looking for a creative way to relax? Have trouble sitting still to meditate? Meditative painting might be the thing you’re looking for. No painting skill or experience necessary – only a desire to relax and become more creative.

Don’t follow the rules.

Everyone’s different, so do what feels right for you. You may prefer to scribble indoors, in your garden, or whilst having a bath (warning: it’s wet in there). Whatever you choose to do and wherever you go, I hope you find some peace of mind – or if not, enjoy a piece of cake instead.

Don’t allow yourself to judge your work.

The following suggestions are simple ways to explore your inner creative voice while turning off the negative influences that so often get in the way. They may not all work for you, but hopefully one or more of the following techniques will serve as the artistic equal of a long, hot bath.

@designs_by_payal  Here are some of my other drawings. I hope you enjoy looking at them. If you like them and want to share them on social media don’t forget to tag me, Please do give it try and tag me along would love to see your beautiful artwork- thanks!

For more enjoyable art techniques for non-artists, check out my social handle @designs_by_payal.

No one is perfect – that’s why pencils have erasers.

Stay healthy, Stay positive.

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Here’s are the reasons how Color Psychology Matter in Branding. Color involves every aspect of designing from marketing and branding.

Colour is one of the most aspects which gives the brand a personality and helps in its positioning. Color plays a larger role in marketing and branding than most people are aware of.

Have you experience this-

Q. Do you feel calm when surrounded by green fields and blue skies?

Q. Have you ever asked what does the color red represent and why you feel alarmed when staring at a red stop sign?

What is Color Psychology?

Color psychology is the study of colors about human behavior. By analyzing how a range of colors brings out the emotions and spark reactions in people. Affecting our day to day decisions like the items we buy.

Q. Does the clothes color compel us into the buying?

Q. Do the colors of a package make us pick one brand over another?

Q. Does the color of an icon make us more likely to click on it?

The simple answer is yes.

Color meanings can have an impact on why we prefer specific colors over others.

The same color can also have several implications that are dependent on –

upbringing, gender, location, values, and a variety of other factors.

Color psychology later can help build a strong, relatable brand.

Why does Color Psychology Matter in Branding?

Colors reveal your brand’s major values. By seeing your product packaging or your website.

For example, your target audiences will know who you are, what you sell, and what you’re about.

Color is the first thing that people see and registered in the human brain.

Before typography and/or other images.

Index of color psychology

Red color meaning

Marketing colors like red can capture attention. The most intense color. It provokes the strongest emotions, like triggering, danger, excitement. Designers can use the color for Buy Now, Click Here, Exit, buy or complete an action like subscribe, etc.

Several brands use red for ‘order now’ buttons or for their packaging as a way to stand out on the shelf. save it for the ‘call to action’ or when having a sale so that it contrasts with the website design.

It can trigger hunger and creates a sense of urgency which makes it good for impulse buys. It has the longest wavelength and a characteristic of appearing to be nearer than it actually is.

Red is also arousing and desirable. And affects the body by raising your blood pressure and heart rate. It creates a rush within the body. This color makes us stop and look at it.

Do have a look at space design done for Yamaha balancing the brand color Red.

Red Depicts:

Power | Energetic | Aggressive | Passion | Bold | Youthful | Love | Aggression | Strength | Energy | Excitement | Emotion

Brand Examples:
Coca Cola, Marlboro, YouTube, Netflix, H&M, Yamaha.

Blue color meaning.

Blue’s color associated with both water and sky, giving it a calming and peaceful effect. Blue represents stability, trust, peace, harmony, and calm. It soothes your mind. It linked to consciousness and intellect.

Blue can make your brand appear reliable and trustworthy. Blue induces a calming effect on the body, making us feel safe, secure, strengthen the concept of trust.

The color blue for its Relaxing and calmness effect. Used for Sleepezee Mattress by Designs by Payal. Helping customers associate their brands with quality, reliable, and safe products.

Blue depicts:

Relax | Calm | Logic | Communication | Intelligence | Coolness | Stability | Trust | Purity | Serenity

Brand Examples:
Facebook, Ford, Twitter, IBM, Walmart, Paytm.

Yellow color meaning.

The yellow color associating with sunshine. Evoking feelings of happiness, summer, positivity, and optimism. Yet, also warning and deceit. Yellow has a long wavelength and noticed before any other color. Companies dealing in children’s products tend to use yellow the most.

Yellow is a friendly color, invoking feelings of cheerfulness and well-being. It also associated with high energy, youthfulness, and enthusiasm.

Yellow grabs your attention and can also be a sign of caution, sale, or free shipping section. A nice touch of yellow can make your website visitors associate your site with a positive feel.

The yellow color used in Migo Studio Branding for its creativity and friendly space.

Yellow depicts:

Happiness | Optimism | Friendliness | Confidence | Optimism | Cheerfulness | Creativity | Spirit

Brand Examples:
Snapchat, McDonald’s, IKEA, Forever 21, Chupa Chups, Subway.

Orange color meaning.

When red’s power combined with yellow’s confidence, we come up with motivating Orange. In color psychology, orange adds a bit of fun and warmness to any picture, website, or marketing material it’s on. Even though it’s an attractive color, it’s not as commanding as the color red. Many marketers still use the orange tone for the call to actions or areas of a website that they wish to draw the eye too.

Orange is very like yellow in the mind’s eye. It is seen as exciting and sociable. Orange is the color of positivity. It lends motivation to lift up, add up fun to a dull or boring place and is comforting to see at. Represents the creativity, playfulness, and enthusiasm that children represent

Orange depicts:

Warmth | Motivation | Fun | Food | Comfort | Freedom | Adventure | Creativity | Enthusiasm | Success | Balance | Playful | Fun

Brand Examples:

Amazon, Harley Davidson, Nickelodeon, Fanta, KTM, JBL.

Green color meaning.

Green associated with nature and money (think US dollars). Brands looking to convey health, environment, growth, fertility, and generosity. Green can carry negative associations like envy. If you’re in the vegan, lifestyle, health, or fitness niche, then green is ideal for packaging and branding.

Green represents balance and harmony. Often used in brands to promote environmentally-friendly campaigns, nature imagery. To attract a more niche demographic, like outdoor enthusiasts and millennials. It associated with peace, earth, and universal love.

Green is also one of the most seen colors. We tend to relate it with balance and is peaceful like nature. Dark green is also associated with wealth and money.

Happy Roots project green color connects to nature, health, and positivity.

Green depicts:

Peace | Health | Nature | Reassurance | Universal Love | Energy | Harmony | Balance | Equilibrium | Reliability | Growth

Brand Examples:
Animal Planet, Tropicana, Starbucks, Heineken, Land Rover, Spotify.

Pink color meaning.

Pink is a popular color for brands that serve a female audience or wish to convey an element of feminity. Pink’s revolves around playfulness, immaturity, and unconditional love. Few brands have chosen the color pink for their product packaging, especially for girl’s toys.

Kreative Kakez. It highlights the pink color in its logo, branding, and marketing collateral. Conveying – playfulness, sweet, and soft in their approach.

Pink depicts:
Soft | Feminine | Love | Romance | Sweetness | Sexy | Daring | Playfulness

Brand Examples:
Victoria’s Secret, Baskin Robbins, Cosmopolitan, Barbie, LG, Hello Kitty.

Violet color meaning.

In color psychology, violet is a regal color. Violet connects to power, royalty, nobility, luxury, wisdom, and spirituality. Digital marketers should avoid using the color too much as it can cause feelings of arrogance.

Violet has the power of red combined with the intellect and stability of blue. Violet is a spiritual color. It soothes. Many companies which stand out as being original and different use violet in their logos

Checkout, How violet color conveyed decadence with luxury in the Dezart Frozen Delight project.

Violet depicts:

Royalty | Wisdom | Respect | Spirituality | Mystery | Vision | Calmness | Truth | Authenticity

Brand Examples:
Cadbury, Yahoo, Taco Bell, Hallmark, FedEx, Wonka.

Brown color meaning.

A mixture of red, yellow, and black. It has the power of red, warmth of yellow, and the seriousness of black. Most of the time it used to represent products coming from nature.

Like green, brown is an earthy color, associated with wood, earth, and stone, conveying comfort, security, and a down to earth nature. In marketing, you’ll notice that brown is often used for natural products and food. Brown is a color that shows up in logos, banner, Packaging.

Brown is a protector. It represents the earth. Brown can notice everywhere and that too in things that are solid. Tend to associate it with power and support.

Only HR brand, that takes advantage of the brown color in their Logo Design. Associating with a secure, reliable, dependable.

Brown depicts:
Safe | Dependable | Support | Seriousness | Reliability | Power | Nature | Warmth | Safety

Brand Examples:
Hershey’s, UPS, Lindt, M&M’s, LV, Nespresso.

Black color meaning.

A popular color in many brands. With meaning is symbolic of mystery, with strength, power, elegance, and sophistication. In contrast, black can evoke emotions like sadness and anger. It also symbolize grief and death.

Black is the color of the class. Black is the absence of color. Hence, it has the capability to absorb energy. Black shows clarity. Black doesn’t stand out. It’s a recessive color. But it doesn’t have any hidden meaning. Black’s black. This makes people trust it.

Most brands decide to use black and white photos for lifestyle icons or images. To create a specific tone or consistency on their digital and communication collaterals

Black used in niche companies to state the motto ‘We are who we are’

Flying Duck Co. has used black color for its branding for sophistication and elegant approach

Black Depicts:

Elegant | Glamorous | Powerful | Sophistication | Glamour | Reserved | Seriousness | Control | Clarity | Efficiency

Brand Examples:
Nike, Adidas, Chanel, Apple, Uber, Prada.

Think about your favorite colors,

Then think about the colors of your favorite brands.

Do your lists overlap?

(See how color psychology is an important component of brand psychology?)

Tell me what you think of this article on Psychology of colors in branding in the comments section.

The post Does color psychology matter in branding? appeared first on Designs By Payal.

In this blog, we will see how to select the paper size for your design. A quick and easy guide for all the “A series” paper. Select the right paper size depending on the content and design of your artwork.

How to select paper size for your design?

A quick and easy guide for all the “A series” paper with measurements and examples.

A0 (841 x 1189mm)

The largest of the “A Series” papers
Example: Posters, Blueprints, Technical Drawings.

A1 (594 × 841mm)

A2 (420 × 594mm)

Folding an A1 makes A2
Example: Window Display, Art Prints, Diagrams.

A3 (297 × 420mm)

Two A4 papers make A3 paper
Example: Drawing Sheets.

A4 (210 × 297mm)

The most commonly available paper size worldwide
Example: Brochure, Letterhead, Letters, Notebooks.

A5 (148 × 210mm)

Folding an A4 paper in half make an A5
Example: Flyers, Leaflets, Note pads.

A6 (105 x 148mm)

The main advantage of “A series” standard paper sizes are they are available for printing worldwide

Created this “A series” of paper size infographic/cheat sheet so that a designer or client could get an instant visual idea of how big, or small. In relation to a person and also to expand the usual measurement information.

Paper size is an important aspect to consider when designing.

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In this blog, we will see How Will Social Media Marketing Help Your Business. In today’s world, the importance of social media marketing has never been greater. Considering the world is going digital, It makes sense that social media is becoming the go-to place for brands and businesses. For all their marketing needs.

How will social media marketing help your business?

Let’s start with one simple fact: your business needs a social media presence.

Here are the reasons why investing in social media is a wise business move

Identify Your Niche.

Determine which platforms you’ll specialize in. While knowing about all the major platforms are important. While focusing on a couple of them brings big results for a client’s particular industry is better. The client might have Twitter and Facebook, but they may need help with Pinterest or YouTube.

Increase Brand Awareness.

Targeting and Engaging Your Audience.

In order for your posts to be relevant, you must first target your audience. Understanding the market and your users alike, their interests and ambitions. It also makes it easier for customers to find and engage with a niche-specific brand. Engage your audience and bring them closer to your brand, build your own little community. Hence, it’s important to keep them engaged. Starting discussions and offering insights is a great way of doing that. More valuable the engagement, the greater benefits for your brand will be. The total number of social interactions divided by the number of impressions.

Creative Visual Content Themes.

One of the toughest challenges to visual content is creating it on a day-to-day basis. One-third of marketers struggle with creating compelling visuals. This highlights how important highly-visual content, is for the brand and business. That’s why building content themes is a great approach to sectioning out your content.

Watch For Trends.

Use the measurability provided by social media to refine your approach. For example, identifying which kinds of social media activity. Drive the most traffic to your website, and do more of the same.

Stories And Time-Sensitive Content.

Stories are valuable for taking your customers behind the scenes. Making your social feed feels a bit more personal and relevant. Stories content on Instagram and Facebook is only going to become more important. Put, Stories are both interactive and can’t-miss. stay fresh in your audience’s minds.

Post At The Best Times To Engage.

Set Targets – But Be Patient.

Like other online tools, social media benefits from being measurable. Set targets such as increasing traffic to your website or generating hits on your blog. You will need to give social media time. It is rarely an overnight transformation. Keep track of the time and effort you are investing in your social media.

Social media is a crucial part of your business marketing, but it doesn’t have to be stressful to manage.

Take the first step, create a profile, and start engaging with your customers.

How has social media proven to be a wise business move for you? Tell us in the comments below!

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In this blog, we will see How to do Branding and Marketing During Lockdown. COVID-19 is an unprecedented public health crisis. With the country on indefinite lockdown, we’re all going to need to figure out new ways to do business. Thus, now is a good time to have an in-depth look at your Branding and Marketing and plan.

How to do Branding and Marketing during Lockdown?

In response to the COVID-19 pandemic, The government has asked everyone who can work from home to do so. Some businesses are down completely by these restrictions. It has affected businesses in every industry and of every size. This storm will pass.

The choices we make now could change our lives for years to come. But with no end date for the lockdown, one thing is clear. We have more time on our hands.

To survive, businesses will need to adapt. New ways to operate, offer value, engage and sell to customers. So, let us not only manage to continue to survive this crisis but plan now to come out of it as a winner!

Businesses are finding creative ways to cater to the new types of demand created by the pandemic. Many have reinvented their brand and product offerings to deliver them to customers.

So lay a foundation for your business now and plan what you might be able to diversify into.

Defining Your Brand

It is like a journey of business self-discovery. It can be difficult, time-consuming, uncomfortable and requires at the very least, that you answer the questions below:

• The first and important question is – What is your company’s mission?
• What are the benefits and features of your products or services?
• What do your customers and prospects already think of your company?
• At the end – What qualities do you want them to associate with your company?

Do your research. Learn the needs, habits, and desires of your current and prospective customers. And don’t rely on what you think they think. Know what they think.

Once you’ve defined your brand, how do you get the word out? Here are a few simple, time-tested tips:

Get a great logo designed.

Whether you want to launch your business, or unhappy with the existing logo. Strengthen your brand’s position by creating a logo design it actually deserves. Place it everywhere.

Write down your branding message.

What are the key messages you want to communicate about your brand? Every business, regardless of size, is likely to need a brand. A brand is more than a logo, color or tagline. A well-articulated brand connects with your target customers and conveys. Who you are, What you stand for, And what you can deliver.

Integrate your brand.

Every aspect of your business – How you answer your phones, your e-mail signature. No matter how amazing your brand is with its ideation if it doesn’t portray a stylized identity, it loses the charm. This is where a perfect quality of stationery design turns the situation your way. These little aspects of inclusive corporate identity design and often get overlooked.

Create a “voice” for your company that reflects your brand.

The voice of your brand must be in all written communication and in the visual imagery, online and off. Is your brand friendly? Be conversational. Is it ritzy? Be more formal. You get the gist.

Develop a tagline.

Write a memorable, meaningful and concise statement that captures. The essence of your brand.

Create brand standards for your marketing materials.

Use the same color scheme, logo placement, look and feel throughout. You don’t need to be fancy, consistent.

Have a Social Platform.

Try to engage with your audience, merging your brand and product. Follow the trends and styles.

Develop your Website.

Take a look at your website. Are you maximizing the tools on your website to generate the best results for your business?

Be consistent.

I placed this point last only because it involves all the above and is the most important tip I can give you. If you can’t do this, your attempts at establishing a brand will fail.

Demand is going to rebound, and you want to make sure you’re ahead of the competition when it does.

Now is the time to plan your strategy and ensure you have the foundation in place. Engage your target customers, during and after this crisis. COVID-19 is creating challenges for businesses all over the world. Remember that this situation is temporary.

The important thing now is to stick together – from a distance – and ensure you’re providing value.

Keep your Branding and Marketing efforts going During Lockdown. Stay healthy, Stay positive.

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