How to do Branding and Marketing during Lockdown
In this blog, we will see How to do Branding and Marketing During Lockdown. COVID-19 is an unprecedented public health crisis. With the country on indefinite lockdown, we’re all going to need to figure out new ways to do business. Thus, now is a good time to have an in-depth look at your Branding and Marketing and plan.
How to do Branding and Marketing during Lockdown?
In response to the COVID-19 pandemic, The government has asked everyone who can work from home to do so. Some businesses are down completely by these restrictions. It has affected businesses in every industry and of every size. This storm will pass.
The choices we make now could change our lives for years to come. But with no end date for the lockdown, one thing is clear. We have more time on our hands.
To survive, businesses will need to adapt. New ways to operate, offer value, engage and sell to customers. So, let us not only manage to continue to survive this crisis but plan now to come out of it as a winner!
Businesses are finding creative ways to cater to the new types of demand created by the pandemic. Many have reinvented their brand and product offerings to deliver them to customers.
So lay a foundation for your business now and plan what you might be able to diversify into.
Defining Your Brand
It is like a journey of business self-discovery. It can be difficult, time-consuming, uncomfortable and requires at the very least, that you answer the questions below:
- The first and important question is – What is your company’s mission?
- What are the benefits and features of your products or services?
- What do your customers and prospects already think of your company?
- At the end – What qualities do you want them to associate with your company?
Do your research. Learn the needs, habits, and desires of your current and prospective customers. And don’t rely on what you think they think. Know what they think.
Once you’ve defined your brand, how do you get the word out? Here are a few simple, time-tested tips:
Get a great logo designed.
Whether you want to launch your business, or unhappy with the existing logo. Strengthen your brand’s position by creating a logo design it actually deserves. Place it everywhere.
Write down your branding message.
What are the key messages you want to communicate about your brand? Every business, regardless of size, is likely to need a brand. A brand is more than a logo, color or tagline. A well-articulated brand connects with your target customers and conveys. Who you are, What you stand for, And what you can deliver.
Integrate your brand.
Every aspect of your business – How you answer your phones, your e-mail signature. No matter how amazing your brand is with its ideation if it doesn’t portray a stylized identity, it loses the charm. This is where a perfect quality of stationery design turns the situation your way. These little aspects of inclusive corporate identity design and often get overlooked.
Create a “voice” for your company that reflects your brand.
The voice of your brand must be in all written communication and in the visual imagery, online and off. Is your brand friendly? Be conversational. Is it ritzy? Be more formal. You get the gist.
Develop a tagline.
Write a memorable, meaningful and concise statement that captures. The essence of your brand.
Create brand standards for your marketing materials.
Use the same color scheme, logo placement, look and feel throughout. You don’t need to be fancy, consistent.
Have a Social Platform.
Try to engage with your audience, merging your brand and product. Follow the trends and styles.
Develop your Website.
Take a look at your website. Are you maximizing the tools on your website to generate the best results for your business?
Be consistent.
I placed this point last only because it involves all the above and is the most important tip I can give you. If you can’t do this, your attempts at establishing a brand will fail.
Demand is going to rebound, and you want to make sure you’re ahead of the competition when it does.
Now is the time to plan your strategy and ensure you have the foundation in place. Engage your target customers, during and after this crisis. COVID-19 is creating challenges for businesses all over the world. Remember that this situation is temporary.
The important thing now is to stick together – from a distance – and ensure you’re providing value.
Keep your Branding and Marketing efforts going During Lockdown. Stay healthy, Stay positive.
